We’re thrilled to announce that Iconic Africa has won yet another honour in the annual LUXLife Travel Awards, this year being announced as the
Best Global Boutique Safari Business 2024
LUXLlife focuses on a range of topics within the luxury lifestyle industry, and with their circulation extending to almost 100 000 readers, we are incredibly excited to have achieved such recognition within this space.
The combination of the words “Global” and “Boutique” are what we enjoyed most about the award; we feels the almost paradoxical combination sums us up accurately. We have guests who travel from all over the world to visit Africa in all her magnificence, yet we have remained a small company, not looking to expand too much, keeping true to our roots as
To quote their website:
“The LUXLife awards celebrate the tradition of acknowledging unparalleled achievements and exceptional creativity in the realm of luxury. These distinguished awards are their way of honouring the leaders and pioneers who redefine excellence within our industry. This section is dedicated to those who inspire with their visionary contributions and consistently set higher standards of sophistication and elegance.”
The travel and tourism industry has long been a vital part of the world economy, contributing significantly to employment, market development, and cultural exchange. Despite the lingering effects of the Covid-19 pandemic, the sector has now fully recovered, bolstered by strong consumer demand, emerging technology and trends, and an eagerness to return to exploring the world. The World Travel & Tourism Council expected 2025 to be a record-breaking year, with the market’s global economic contribution set to hit an all-time high of over $11 trillion!
There are a variety of trends that are boosting performance and rapidly reshaping the travel and tourism space; more and more travellers are choosing eco-friendly options, along with lodges that dhow a genuine commitment to social upliftment and environmental consciousness.
Moreover, the blending of business and leisure travel continues to rise, with more professionals extending work trips to enjoy personal time at their destination. Digital transformation is also playing a crucial role, as innovations like contactless check-ins and AI-powered travel recommendations enhance the convenience and personalization of travel. Additionally, wellness tourism remains a strong growth area, with more travellers looking to focus on mental and physical well-being.
Iconic Africa will keep striving to remain at the forefront of the industry.
Our small team of highly experienced agents all know the continent intimately, and continue to research new destinations, experiences and trends. We want every guest’s visit to our shores to be life-changing.
Get hold of us on info@iconicafrica.com to start planning your own bucket list safari…