LuxLife Travel Awards: Five in a Row

We like the concept of Small Giants. Companies that choose to be great instead of big. That’s how we feel about our boutique travel company.

For a decade now, Iconic Africa has steadily been doing what we do best; deliver outstanding trips and experiences to our guests in the luxury African travel space.
What started as an idea between a ranger and his guest has blossomed into a business that helps people’s safari dreams come true.

In 2010, while still working as a safari guide at the world-famous Londolozi Game Reserve, John Holley guided guest Terri Abadi, and the two struck up an immediate rapport.
Both had an immense passion for Africa and her wild spaces, and in chats around the campfire, John and Terri decided to start a travel business together, so in 2013 Iconic Africa was born.

Since then it has been one wild ride after another; crazy sales trips to East Africa, bouncing around after aardvarks late at night in the South African Lowveld, and becoming as well-versed as one can be with an industry that is ultimately in the business of making people happy.

The LuxLife Travel Awards –  now in their seventh year – pay homage to the experts within the industry and welcome nominations from businesses and individuals across the globe. From travel agencies, guided tour experts, food and beverage service providers, sustainable travel specialists and everything in between, the Travel and Tourism Awards recognise these prestigious companies by revealing their dedication and hard work.

Iconic Africa is proud to have scooped the top spot in a number of categories in these LuxLife awards over the last few years.

For three years in a row (2019, 2020, 2021) we were awarded the title World’s Best Custom Luxury Safari Operator.

In 2022 we were awarded Best Exclusive Luxury African Safari Experience Provider, and finally this year we were proclaimed as Best African Family Getaway Specialists.

We could not be prouder to be doing what we do. From desert to mountaintop and everywhere in between, Iconic Africa will continue to seek out the best destinations for their guests, making sure that once-in-a-lifetime trip exceeds even the wildest expectations…

Get in touch through to start planning your award-winning safari…

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