Property of the Month: Chem Chem

Set on the edge of the Tarangire is a place where time stands still. Truly escape the hustle and bustle of this world on the bird-rich shores of Lake Manyara at this safari retreat located in the midst of the ‘migration corridor’. Here you will find your heart and soul filled with peace, beauty and stillness of the African bushveld.

This month’s property of the month is chosen for its distinctive relaxation qualities.  End an action-packed safari with a rejuvenating stay at Chem Chem sanctuary. Bask in exquisite European luxury in the middle of the wilderness.  Slow down, stop and to take in all that is around you on the ultimate Slow Safari.

5-Star Accommodation                                           

With eight luxury vintage canvas suites at Chem Chem and six at Little Chem Chem, this cosy yet elegant atmosphere is the perfect haven from which to enjoy and appreciate the breath-taking African bushveld. The décor is exquisitely considered and designed to ensure a peaceful, open feel. Lie back on your over-sized bed and look out through the canvas at the endless African extending out before you. The large stone bath, outside shower, well-appointed writing desk and deluxe linen ensures that you feel pampered wherever you are in your luxury suite.

Magical Gourmet Moments

Mealtimes are a wonder to behold as the talented Tanzanian chefs create world-class flavour sensations presented exquisitely. Whether it’s the colourful breakfast buffet, the Camembert samo0sas or the beef curry you are in for a treat. Dine under the stars by candlelight or by the fire.


Responsible Travel

Chem Chem practices and provides the pinnacle of responsible tourism and conscious conservation. Enjoy this safari retreat with a difference where the thoughtfully designed accommodations perfectly complement the lush surroundings. Chem Chem is fully responsible for sustainable conservation and wildlife protection on the reserve. The owners, Fabia Bausch and Nicolas Negre’s deep passion for Tanzania’s incredible natural heritage is palpable as well as their devotion to education and social development in the area.

For more information about this wonderful African retreat, click here.

3 Winelands Wonders

There’s nothing better than a cosy fire and a class of red wine on a chilly day in the Western Cape. Because most safari lodges have the best game viewing during the dry winter months, many travellers will find themselves stopping over in Cape Town during the wet, winter months. But there is nothing quite like the beautiful estates, art galleries and cellars of the winelands surrounding Cape Town. From Groot Constantia to Franschhoek and Stellenbosch– prepare to indulge in gourmet dishes prepared by award-winning chefs, local wines, 5-star spas and the very best accommodation. You won’t find anything to compare to the endless green hills, crisp winter air and crackling fires. You may even spot some snow-covered mountain peaks from your floor-to-ceiling windows.

If you’re not looking for a beach-vacation, then winter in the winelands brings its own charm as a premier destination with its own set of distinct activities that will keep you both warm and delighted. Here are our top three must-see locations:

  1. Constantia

Just a stone throw away from the CBD and surrounding suburbs, Constantia is a conveniently located winelands area with an abundance of cosy hideouts that serve impeccable food and wine with some of Cape Town’s greatest views. This area has beautiful natural sceneries, a handful of art galleries and a number of production cellars that offer tours, tastings and pairings.


  1. Franschhoek

Franschhoek is the perfect destination for couples. There’s something for everyone; from award-winning spas and vintage cars, an array of wines to choose from, to a romantic ride on the Franschhoek Wine Tram. Here you’re spoilt with choice for warm settings with a cosy atmosphere to sample some of the valley’s finest wines and dining. Make a reservation at The Dining Room, at Leeu Estates for a delectable 3-course lunch or dinner paired with a glass of wine.

  1. Stellenbosch

Stellenbosch is a little town you would want to spend more than just a day at. This world-class destination has brought back the ‘great indoors’ with so many options for indoor retreats this winter. Find one of many lounges or tasting rooms that offer food, wine and books next to a warm fire. Stay over and admire the morning mountain snow – which will make some great photographs. And if the all-day wine isn’t convincing you, the annual Stellenbosch International Chamber Music Festival will have you hooked on classical music this July.

Don’t let the chill alarm you. Cape Town is ready to keep you warm and entertained this winter. For more on what the winelands has to offer you – click here.

Meet the Team – Lauren Fryer

There is nothing more important than a team’s passion and initiative to embody a company’s mission; after all they are the heart of any business. It is the wonderful people at Iconic Africa that go the extra mile to make your dream safari happen. Meet Lauren Fryer, our sales team member, colleague and friend.

Lauren is a born and bred South African who married into a bush-mad family. The African bush is entrenched in her family culture and really pulls at their heart strings as the sky is set on fire both morning and night.  The spaces are vast and the cultures diverse. Lauren endeavours to instil an appreciation of the natural world into her children and she believes there is no better place than Africa to do this! Having explored South Africa and many of its neighbouring countries, she believes there is no greater vacation than an African Safari & Beach experience!

Lauren Fryer Iconic Africa Team Member

Favourite safari destination: Lauren has two! Having spent many days at Ngala Tented Camp during her university days, it holds a special place in her heart. This magnificent camp in the Timbavati captures your soul with its location and charm! The second is Botswana – one of the most incredible wilderness sanctuaries with its diverse landscapes: from the Kalahari Desert through great stretches of Mopane woodland to the delta itself, with kilometres of channels, islands and lagoons. It has large herds of elephant, beautiful cats, and enough variety in its bird-life to turn even the most dedicated big-mammal follower into a twitcher!

African countries visited: Mozambique, Swaziland, Botswana, Zimbabwe, South Africa, and Seychelles.

Lauren’s Favourite Tour


Lauren’s Favourite Camps




Property of the Month – Sayari

Like its own planet, orbiting above the unspoilt plains of Northern Serengeti is this month’s property of the month – Sayari. Situated in one of Tanzania’s most famous locations, this breath-taking property is perched high up on a hill overlooking the great expanse. Meaning ‘planet’ in Swahili, Sayari will definitely leave you feeling as if you have travelled to another planet.

Indulge in remarkable luxury just a stone throw away from exclusive game viewing, the Mara River and minutes from the world-famous wildebeest migration crossing points. These are only some of the reasons this camp has been awarded one of National Geographic Unique Lodges of the World.

Infinite space and decadence

Sayari offers just twelve spacious suites spread out along the hilltop, putting an emphasis on a boundless sense of space, privacy and seclusion. It has two mess areas, each with its own relaxing lounge, indoor and outdoor dining areas, all designed for extreme comfort and blending in with the surrounding golden savannah. The exquisite wooden finishes and slight pops of green immediately make you feel at ease while the intricate Graham Springer wildlife portraits give you something to gaze at and get lost in for hours. The suites each have their own wraparound wooden deck or you can unwind in your large, white stone bath and watch the impalas graze on the grass outside.

Full day of surprises

At Sayari, it’s the little things that really make it one of Tanzania’s top safari escapes. Not only does it offer the very pinnacle of African hospitality but it also amazes and delights through a host of meaningful personal touches. From its sensational gourmet meals and the hippo pools sunset spot; expertly guided bush walks, sunrise breakfasts, whole day migration-chasing safaris, romantic dinners on your very own patio; to indulgent massages in the Sayari Spa – there is just so much to look forward to. Settle down next to a crackling fire and let the blanket of sparkling stars ease you into the night.



Sayari is perfectly located to explore the wonders of the Serengeti, one of the worlds most visited and most famous wildlife areas. Specifically tailored for you and what you are looking for, the ‘up close and personal’ game encounters are like no other. Extraordinary sightings of lion, leopard, elephant, and cheetah and of course hordes of wildebeest during migration time await you.

Find out more from one of our team members here.


Lauren Fryer visits Londolozi

Iconic Africa’s very own Lauren Fryer has recently returned from an unbelievable time spent at one of our favourite safari lodges – Londolozi. She was kind enough to share with us her memorable experience and some awesome photographs that she will be adding to her collection.

Did you see any of the new lion cubs from the Ntsevu pride?

Yes we did and they are magnificent. They were very relaxed playing with each other whilst the lionesses tolerated them and the males rested a few metres away.

What other wildlife did you see and which was your favourite? 

We had just had a beautiful sighting of a leopard interacting with an elephant. Whilst rushing off to find the wild dog we could hear, we bumped into a mother leopard with her 2 cubs. They were walking along the airstrip and the cubs were playing and practicing hunting with 2 adult warthog. The warthog were so relaxed and entertained by the cubs pouncing on them and chasing them as long as the mother stayed a fair distance away. Our tracker and ranger worked brilliantly together. They were a real team and together with their shared knowledge we had incredible sightings.

What was your favourite meal at Londolozi? 

WOW! The food is utterly outstanding. From sumptuous breakfasts to light modern salad bowls for lunches; followed by a compulsory afternoon tea of decadent cake and mouth-watering tarts – it’s not surprising I can’t fit into my jeans! Coming for Kwa Zulu Natal, my favourite meal was definitely the traditional Durban curry in the boma! The setting around the boma on a chilly autumn night, with a glass of red wine in hand just paired perfectly with this flavoursome dish

What is your most memorable Londolozi moment?

I was touched by the whole experience. It truly was the most magical safari destination I have ever been to.

What did you think of the staff?

From the moment we entered the gate at Londolozi we were welcomed with a warm and friendly smile. This warmth follows through with every single member of their team. You are literally treated like family; everyone knows your name and are so genuine in their interaction with you. Every need is taken care of with a level on unobtrusive service and excellence that I have ever experienced in a lodge. I give credit to an incredible leadership team where people from all cultures are living in harmony with one another in one of the most beautiful places on earth, all in the name of conservation and a passion for wildlife. With only spending 1 night there I can attest for the contagious nature of the family spirit, and positive energy of all staff members. You are so welcomed and made to feel at home in this magical destination.

What was your most interesting encounter while on a game drive?

When sipping on our G&T’s on an afternoon game drive, we had a surprise visitor stroll past us and have a drink. This cheeky little hyena wasn’t fazed by us at all and it was wonderful watching him get on with his daily routine.

What would you recommend for other travellers heading to Londolozi?

I believe you should try stay for at least 3 nights. You will leave with a full heart, feeling rejuvenated and wanting to book again! The wildlife experience is incredible and full days experiencing what the camp has to offer are a must. From visiting the community village, wellness centre, getting help with your wildlife photo’s in the amazing new photo lab and just soaking in the gloriousness of the location from your deck, why rush it!

Plan ahead, secure the dates and go see it! TRUST ME!!!

Did you experience the healing house at Varty Camp?

We sadly didn’t as time was short.  If we had more time we would have loved a yoga session overlooking the river, followed by a rejuvenation session in the wellness centre! It looks incredible.We love that they are embracing the healthy, active lifestyle of travellers these days. Their new gym ticks all the boxes, so you can enjoy all the delicious food completely guilt free!

What other activities did you do while at Londolozi?

Will the camp manager took us on a walk around all the camps as they have recently been redone! They are looking incredible. There is the perfect marriage between staying true to their heritage with a fresh modern touch. It is unpretentious, and leaves you with a feeling that can’t be described.  After all it’s not about the material objects; it’s about being together in a place like no other, making magical memories.

If you could describe Londolozi in one word – what would it be? 


Here are some of her favourite shots taken at Londolozi…



Property of the Month – Pioneer Camp Londolozi

For years Pioneer Camp has been the holiday of choice for Terri Abadi (our very own founder) and her family. Terri has travelled Africa extensively and yet each year she is adamant that Pioneer Camp is the place she wants to return to. This month’s property of the month is highly sought after for special family occasions and honeymoons alike and guests regularly book their next stay before even having left their current Londolozi safari experience, here’s why:

An interactive luxury camp

Pioneer camp is designed as an exclusive safari homestead which makes it ideal for families and small groups. It is the most secluded of Londolozi’s five camps, with an expansive deck shaded by wise old Jackalberry Pioneers, an interactive open-plan kitchen, and an enclosed lavish lounge giving guests the freedom to savour their private safari experience. Should you seek tranquil company, then a serene stroll by footpath leads the way to the yoga deck, fitness centre and Life massage haven.

Pioneer Camp’s three generous luxurious suites showcase exquisite river views, private plunge pools, and indoor and outdoor showers decorated with timeless opulence. Glass sky walkways between the suites create optional interconnected family units and a lap pool just below the main deck fosters spending time together sipping gin and tonics in the afternoon heat.

Celebrating the past

In celebrating a bygone era, Pioneer Camp is adorned with deep-rooted collectable suitcases, a restored gramophone, preserved trophies and historical black and white photographs, all sophisticatedly balanced with Ralph Lauren wall paper and modern textured fabrics. An iconic ox wagon is proudly stationed at the manicured entrance to the camp symbolising Londolozi’s primal vision to conserve and protect all living things that began on an adventure by ox wagon in 1926.

The safari experience

The wildlife experience at Londolozi is unprecedented. At dawn the hippo raucous from the nearby waterhole stirs your slumber just before a gentle wrap at the door delivers tea, coffee and freshly baked biscuits to excite you for the morning drive. Pioneer Camp’s passionate and knowledgeable guide and tracker teams will ensure unforgettable sightings of lion, leopard, rhino, buffalo and elephant, to name but a few on both morning and evening game drives.

Spend the rest of your day lounging by the pool, learning about the local culture in the Londolozi Village or editing photographs in the Londolozi Creative Hub. By the time you leave, you will be part of the Londolozi family.

Meet the Team – Beverly Van Schoor

At Iconic Africa our staff are our family, and the essence of family pride and love for African luxury travel is quite evident in all our client interactions. Since most of our team have been with Iconic Africa for many years, it goes without saying that there must be more to it than just a simple job – there has to be passion, love and expertise.

Meet our wonderful sales guru, Beverly Van Schoor and get to know her a little more here:

Bev Van Schoor Team Image Iconic Africa 2

Beverly loves to discover new places, people and cultures. She believes it broadens your horizons, makes you appreciative and is the best way to learn and grow. Beverly has travelled the world, from Argentina to Vietnam and even lived in the UK and Australia but there is no place she would rather be than in Africa.

King Lewanika Zambia - One of Africa_s oldest game reserves

Her knowledge and passion for travel comes from her years of experience. Beverly completed a Tourism Diploma at Cape Technicon followed by two years’ experience at a London Flight Centre; worked in various Guest Houses; spent two years at Seekers Travel, 8 years at Impact Incentives and a year at Rhino Africa.

She has a travel-list of her own that she is busy ticking off – many countries seeing her return on more than one occasion: Namibia, Zambia, Zimbabwe, Botswana, Tanzania, Mozambique, Mauritius and South Africa.






Bev has made great impressions with our clients as they get the perfect, tailor-made travel itineraries that suit their needs and wants:

“…we woke up refreshed and have just returned from an epic game drive, including a pride of 17 lions and a pack of 7 wild dogs… Bev has done an outstanding job. I can’t sing her praises enough. She is literally the best travel agent I’ve ever dealt with and I do a lot of travel! I’ve recommended you guys to 4 or 5 couples planning trips to SA…” – Ian Hartnell

Bev’s Favourite Tour

Safari and Island Retreat

Bev’s Favourite Camps


The Silo

The Melbourne Rebels visit Madikwe Game Reserve

In every major country there is at least one place with the reputation of a having a celebrity hot-spot. In South Africa’s North West Province, bordering Botswana, Madikwe Game Reserve has established this title. This little bit of heaven in a very special land has welcomed guests such as Michelle Obama, Beyoncé and Jay-Z.

It is no surprise that many A-listers love visiting Africa… If you ever need to rejuvenate mind, body and soul, there is no better place to find restorative qualities than Africa’s great outdoors.

Iconic Africa was thrilled to have welcomed the Melbourne Rebels rugby team on safari this past week. They spent three magical days and much deserved down-time at Madikwe Game Reserve. The team had the exclusive use of Madikwe Safari Lodge and spent some time at Jaci’s Camp as well where they received some of the best hospitality in the industry.

Madikwe Safari Lodge offers three charming camps with 20 sumptuous suites in total. Perfect for large groups, this malaria-free camp offers specialised rangers, privacy and indulgent luxury. Higher up in the mountain, you will find awe-inspiring panoramas at Dithaba camp. Be prepared to see all the wonders of Africa at this reserve with family, partners and friends.

Here are some amazing photographs from the Melbourne Rebel’s time in the bush that will show you just how much fun they had.


Introducing King Lewanika – Zambia

King Lewanika Camp is situated in the Liuwa Plain area, one of the earliest protected expanses in Africa. Liuwa Plain was first preserved in 1880 by the head of the Lozi people, King Lewanika. His efforts kept the plains unspoilt and exclusive with rare game and a rich natural heritage. Here, on these rolling grasslands, the annual floodwaters promise a congregation of wild beauty whose rhythm imitates that of the royal drums.

The legend of the Liuwa Plain region

Liuwa Plain holds a collection of wonderful stories – our favourite being the legend of Mambeti – in loving memory of the famed lioness, Lady Liuwa. Mambeti was of the Lozi people who lived, died and was buried near to King Lewanika camp. The legend suggests that she was reincarnated into Lady Liuwa, the matriarch of Liuwa’s lion pride. The local people believe that this is why the lioness was so friendly to people and spent so much time in the same woodlands once frequented by the elderly Mambeti.

The King Lewanika Villas

If you’re looking for a safari destination that will keep your mobile off and eyes glued to the grassland out ahead – King Lewanika is the perfect place! This is the ultimate luxury safari with 5 villas and 1 family suite with two bedrooms and bathrooms. King Lewanika is the only luxury camp in the entire National Park, ensuring guests have the exclusive use of it. With only 14 guests at any given time, you will feel as if you have Africa all to yourself.

King Lewanika boasts a modern, luxurious design while maintaining its safari authenticity with natural materials, canvas walls, outdoor showers, and elevated decks overlooking the plains. The interior décor offers a sensual appeal with leather finishes, touches of cotton, canvas and natural textiles to complete the design. The villas create an uninterrupted, effortless flow into the vast landscape ahead, allowing guests to experience nature’s beauty in a meaningful way – a constant and natural extension of the villas. The design and décor carries the golden hue of the plains, contrasting against the masculine vintage leather accents and polished metal. Guests can spend afternoons taking in panoramic views or lounge on their private veranda watching birds splash in the lagoon. And as you fall asleep at night, listen for the calls of whooping hyenas in the distance. *All minors accompanying guests must be older than age 5.

Unrivalled wildlife sightings

Often described as the photographers dream, the region offers spectacular photographic opportunities. Along with award-winning guides and intimate safari excursions, King Lewanika and the Liuwa Plain offers unrivalled access to incredible wildlife, bird-sightings and wildflower blooms that you will see on any day and night game drives, walking safaris, or bird watching. However, the real magic of Liuwa Plain is the 30 000 – 40 000 wildebeest seen in the area from June when they start their migration from the area around camp to the north of the National Park.  Liuwa Plain is home to Africa’s second biggest wildebeest migration, a growing cheetah population, zebra, lechwe and the famed Lady Liuwa lion pride. And for the avid birders, there are often congregations of up to 330 species of rare birds, or for a more serendipitous memory, look out for clans of up to 50 hyenas interacting at their den.

Experience the true essence of African adventure

The unrivalled combination of land and water not only makes for exceptional game viewing and photography, but allows for perhaps the most exciting aspect of safari – the sheer variety of activities on offer. Zambia offers a variety of land and river-based experiences that few other destinations can offer. This wistful region is famous for its seasonal canoeing safaris, boating trips and catch-and-release fishing. Or for those seeking to stay on land, try a scenic helicopter flight, gourmet picnic, or book a high tea.

Day & Night Drives

There’s nothing to compare an encounter with African wildlife during both day and night drives to. King Lewanika’s excellent guides provide a plenty of knowledge to enrich the experience and the abundance of rare wildlife ensures incomparable sightings.


King Lewanika is strictly catch-and-release to preserve all breeds of fish. All equipment is provided, and fishing is suitable for beginners and serious fisherman. Fishing is good year-round, but peaks in October and November during the breeding season.


A river safari offers a fresh perspective on the breath-taking scenery and wildlife, from predators along the river bank to the diverse birdlife.

Walking Safaris

Become part of the landscape rather than a mere spectator and explore the untamed beauty of the region with our experienced guides at your side.

Canoeing Safaris

Book a canoeing safari to witness the wildlife congregate along the river – a peaceful yet exhilarating experience. Enjoy the abundant wilderness and game viewing while quietly passing through the reeds. Float metres away from big and small game on the river’s edge – a memory you won’t ever to forget!


If you’re visiting in July or October, you must experience a sleep-out under the stars with only the night-sky and roaming wildlife for company. Experience the thrill of early explorers while camping out.

Getting there:

King Lewanika is a short 15 minute helicopter transfer from Kalabo Airport in the Western Province of Zambia.

Why King Lewanika?

Liuwa Plain is one of the earliest game reserves in Africa.

King Lewanika is Zambia’s most exclusive camp

It is the only permanent camp in the national park

Guests will find incredible opportunities for wildlife and landscape photography

When To Go?

King Lewanika is operational from 20 October to 14 July.

Meet the Team – Julia Fryer

At Iconic Africa, we live our passions every day… not only by making sure that clients get the best possible luxury African safari experience but by exploring the continent continuously for ourselves. Aspiring to be masters of our trade, our travel consultants share a love for travel, Africa and safari! We then use this love and knowledge to create unforgettable journeys for you.

Whether you’re looking to diversify business travel, plan a romantic honeymoon or experience a once-in-a-lifetime family getaway to a fairy-tale land, our wonderful team will work together to plan and execute to meet your exact needs.

Meet our wonderful director and sales consultant, Julia Fryer. Julia’s family has lived in Africa since 1840 and is deeply passionate about the bush, the outdoors and wildlife. She currently lives in Nairobi, Kenya amongst the warthogs and giraffes. Julia is thrilled to be bringing the world to Africa and for travellers to experience our unparalleled wildlife, landscapes, stunning beaches and most importantly African smiles and hospitality.

Julia Fryer Team Image Iconic Africa

Julia’s favourite safari destination – the Phinda Reserve is of sentimental significance… as her family once lived there and thus it holds a special place in her heart.  Having been a horse-safari-guide living in the Mara for extended periods, this comes a close second as she believes that one will battle to ever experience the genuine, wild bush experiences like you do in East Africa.

Julia’s Favourite Tour: Julia’s Magical East African Adventure

Julia’s Favourite Camps

Angama Mara

Andbeyond Mnemba Island Lodge

Singita Faru Faru

Pictures from Julia’s recent travels:

World’s Best Custom Luxury Safari Operator 2019 – LUXlife Travel & Tourism Awards

Iconic Africa is thrilled to have been awarded the Best Custom Luxury Safari Operator by LUXlife Magazine – one of AI Global Media’s most popular standalone publications.

We are humbled and excited by this recognition, especially in an industry buzzing with remarkable safari tour operators. We’d like to extend a big thank you to the LUXlife team for all the hard work that goes into these prestigious awards.

The LUXlife Magazine Travel & Tourism Awards’ objective is to reveal the business and enterprises responsible for making travellers’ dream holidays and vacations come to life. They hail the key players, contributing to one of the fastest growing sectors, by revealing their dedication and hard work.

We are proud of our team’s consistent commitment and of how much we’ve grown and achieved in the last 4 years. Travel trends are ever-changing, but a classic safari never goes out of style. And when it comes to planning a luxury trip of a lifetime, we cater for all of your safari needs.

Full Press Release below:

LUXlife Magazine Announces The Winners of the 2019 LUX Travel & Tourism Awards

United Kingdom, 2019- LUXlife magazine announces the winners of the 2019 LUX Travel & Tourism Awards.

Like the yearly contributions the travel & tourism industry has on global economy and employment, LUXlife Magazine returns once again to reveal the business and enterprises responsible for making our dream holidays and vacations come to life, in the 2019 LUX Travel & Tourism Awards.

Steve Simpson, Awards Coordinator, comments: “These awards cover all markets from travel agencies to food and beverages services; those manage accommodations, provide transportation, entertainment and tours (and everything in between) to hail the key players, contributing to one of the fastest growing sectors, by revealing their dedication and hard work. I am proud to congratulate my winners and offer them my best wishes for the future.”

To find out more about these prestigious awards, and the dedicated establishments that have been selected for them, please visit you can view our winners supplement and full winners list.

About LUXlife

Published quarterly, LUXlife informs readers on all aspects of high-end lifestyle, including the finest, food and drink, hotels and resorts, health and beauty, automotive, jewellery, art and technology from around the world.


Meet the Team – John Holley

Iconic Africa has teams based in South Africa, Kenya and in the USA! We are African-born travel experts and are always thrilled to prepare and guide our clients before and during their dream luxury African escape. We have a profound love for Africa, its wildlife and its people and our goal is to share this love with you!

Our wonderfully diverse team is committed to providing you with a full service and exceptional travel experiences to groups, couples and families. Whether you’re ticking off your bucket-list, planning a romantic getaway or gathering with old friends, our dedicated team will the perfect partner for all your travel needs.

But before we can do that, here’s just a little introduction to our dream team. Meet our director,  John Holley.

John Holley grew up in Africa. His fervour for conservation and travel was ignited by a childhood spent travelling to the continent’s wilderness hotspots. As a student John spent every minute he could in the wild. Most of his youth was spent travelling and working as a horse safari guide in Kenya. He began his professional career by completing his chartered accountancy for global financial services firm KPMG. Eventually, however, John’s passion for travel and the call of the African wilderness lead him to Londolozi where he worked as a game ranger for two years. It was on one epic Londolozi safari that John drove Terri and her family and, through their mutual love and knowledge of Africa, they conceptualised Iconic Africa.

John’s Favourite Tour:

Singita Safari Splendour

John’s Favourite Camps:


Singita Castleton

AndBeyond Mnemba Island Lodge

Here are a few of John’s awesome pictures from his most recent trips to the bush.