Space & Silence: The Real Luxury

In this modern age of safari, when there are countless lodges to choose from, often with no more than a few kilometres between them, people are starting to reevaluate what luxury means.
Wifi speeds and thread-counts, wine lists and heated seats in the game viewer… these are certainly things that can optimise your enjoyment of an experience and make it as comfortable as can be desired, but are they things you can’t find anywhere else? Are they things that will leave you breathless and in complete awe?


It is the sensation of feeling somehow so insignificant yet so much a part of something that people are starting to realise they are truly searching for, and that you are unlikely to find in a fairly standard lodge offering, no matter how “luxurious” it may be on the surface.
Those feelings can only be sought in the stillness of great space, where one can look to distant horizons and let the imagination soar as to what might be out there.

The absolute silence of the Makgadikgadi Pans as you gaze out over their endless salt flats will humble you.
A huge bull elephant dwarfed by the vastness of the north Namibian landscape will give you a new appreciation for the fine balance of life in the harsher environments of this world, and the beauty of an Okavango sunset reflected in the still waters will open your mind to colours and beauty you never knew existed.

These are the bespoke trips we love our guests to experience. Discovering the thrill of safari and adventure often comes with the realisation that it’s not only about the wildlife, but about feeling grounded with the earth and unearthing a deep sense of reverence.
Finding places in this world that are hardly affected by man and where you still very much need to respect the elements gives one a respect for nature that won’t dwindle.

Come and travel with us to uncover these worlds.
Where the magnificence of the land before you makes your gin and tonic the sweetest you’ve ever tasted, and where the emotions of being confronted by such grandeur leave you almost drained come the end of the day, so you enjoy the best sleep you’ve ever had, disturbed only y the lion’s roar on the still night air.

Come and journey with Iconic Africa, and discover that the stillness to be found out there can translate into a stillness and peace within you…

Iconic Africa’ Team Bucket Lists: Jess Craig

Jess Craig recently joined the Iconic Africa sales team. Her love of the bush started when she was tiny, and she has been visiting the South African Lowveld since before she could walk. A career in hospitality in some of the finest lodges in Southern Africa have made her a true connoisseur of the guest experience, so when she handpicks a lodge for our clients, they can be sure it’s something pretty special.

Here are a few of her favourites…

Each of these 3 properties has a piece of my heart.  Apart from being incredible in terms of the experiences they offer and their magnificent locations, they have all played a significant role in the journey and direction of my life.

Phinda Forest Lodge

It is here that I met the love of my life. While working as the Hospitality Manager at Phinda Forest Lodge, my husband walked into my life and it has been one of my greatest gifts. The Sand Forest will forever be the guardian of my greatest love story.

Dulini Moya

Dulini was the catalyst that sparked my career in hospitality.  It was the first safari lodge I ever worked at, and it was certainly not the last.  It led to 12 years of managing some of the most beautiful and unique camps throughout South Africa. I will be eternally grateful to Dulini Moya for igniting this passion in me.

Londolozi Founders Camp

On the afternoon of my 27th birthday, while working at Founders Camp, I was mistakenly left out in the wild. It was this extraordinary experience that enticed me to become a safari guide: one of the most rewarding decisions of my career.

My 3 bucket-list properties that I hope to visit some day:

Pel’s Post

For my unwavering love of elephants and Baobab Trees.

Tswalu Tarkuni

With my family – for endless horizons, aardvarks, ochre sand, star-studded skies and family togetherness

Wilderness Damaraland

For untamed wilderness, desert elephants by moonlight and ancient geology…