Most luxury lodges lean on hushed tones and reverence for the wilderness. Ulusaba, Richard Branson’s private slice of the Sabi Sand, does all that — but it also has a twinkle in its eye. It’s safari, yes, but safari that knows how to have a little fun.
The property is split between three lodges: Rock Lodge, perched high on a koppie with views that stretch forever, and Safari Lodge, tucked into the riverine forest where rope bridges link treehouse-style rooms. And then there’s the newest kid on the block: Cliff Lodge; just two ultra-private suites carved into the rock, perfect for families or friends who want the whole “this is OUR patch of Africa” feeling. Private pools, epic decks, and views so good you might forget to go on game drive (don’t worry, the rangers will remind you).
All three come with the sort of playful details Branson is famous for — think surprise champagne stops in the bush and the kind of storytelling that turns an ordinary sundowner into a small event.
Wildlife here is the main draw, of course. Ulusaba sits in the heart of the Sabi Sand, one of the best places on Earth to see leopards. Lions, rhinos, buffalo, and elephants make daily appearances, but it’s the frequency and intimacy of big cat sightings that has made this region legendary. The rangers and trackers here are sharp, and they know how to read the land with the kind of confidence that comes only from decades of experience.
Yet what sets Ulusaba apart is its refusal to take itself too seriously. The service is seamless, but never stiff. Staff banter with guests as though you’re part of the family, and evenings often end with laughter rising into the night alongside the distant roar of a lion. If other lodges are symphonies, Ulusaba is more like jazz: polished, but with a streak of improvisation that keeps it fresh.
For all its playfulness, the lodge doesn’t skimp on indulgence. Rock Lodge has a wine cellar and spa treatments with sweeping views. Safari Lodge offers shaded pools and private decks perfect for doing absolutely nothing. And when the day’s game drive is done, you can expect a dinner that balances serious culinary flair with a sense of occasion.
Ulusaba is proof that luxury can be lighthearted. That you can sip fine wine and watch the sunset, but also laugh when the resident vervet monkeys make a grab for your toast at breakfast. Because the best safaris aren’t just about what you see — they’re about how it all makes you feel. And Ulusaba makes you feel alive, in on the joke, and right at home.