Celebrating 10 Years of Iconic Africa

When Londolozi Ranger John Holley picked up guest Terri Abadi from the Londolozi airstrip to host her and her family for their safari, little did he know that over a decade later they would be business partners in a venture revolving around the ruling passion in both their lives; safari.

Although having moved to Atlanta from Johannesburg in the 90’s, Terri’s love for her home continent of Africa led her to begin her own boutique travel agency in 2013. John, having a solid business pedigree and loving the safari industry himself, was looking to get involved in his own way too, largely with the aim of using travel to help promote and fund conservation initiatives.

John Holley as a young ranger at Londolozi in 2011.

And so in December of 2014, Terri and John joined forces to turn a traditional travel agency into a world-beating online travel platform that showcases the African destinations which best represent Iconic Africa’s values of opulent luxury, world-beating African hospitality, delectable contemporary cuisine and most importantly an authentic commitment to wilderness conservation.


Fast forward ten years, and Iconic Africa has introduced hundreds of guests from across the world to the wonders of Africa.
From the Okavango Delta to Cape Town’s foreshore to the majestic plains of the Serengeti, Iconic has left no stone unturned in their continued search for the best options for their bespoke safaris.
Each guest has a highly experienced travel specialist work through their whole itinerary with them from beginning to end, answering any questions no matter what time of day. Although Iconic works with hundreds of lodges, the preference is and always will be for those that have a heavy focus on community upliftment and conservation initiatives, whilst reducing their environmental impact at the same time through a shift to green energy and systems that reduce their carbon footprint.

Now with an office in the safari town of Hoedspruit, bordering South Africa’s Kruger National Park, Iconic Africa keep their pulse on the latest safari trends, new lodges, flight specials, and anything else that might contribute towards making a guest’s trip that much more memorable.

It’s been an amazing decade of fun, adventure, learning and making safari dreams come true.

Here’s to the next 10…



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